TIGER AFTER DARK // HOF x FHM GROUP
FHM Group is one of Sacramento’s premier hospitality groups with various staple restaurants around the city. HOF partnered with FHM Group to create Tiger After Dark, a new nightlife experience at their Tiger Bar & Restaurant location showcasing the vibrance of Sacramento’s newly emerging nighttime economy on the historic K Street.
The challenge.
K street located in the heart of downtown is underdeveloped with little to no surrounding businesses, entertainment, or culture.
Our solution.
Build a nightlife brand contained within “Tiger After Dark” separate from the established restaurant brand to communicate more effectively with the market we’d like to attract to K Street at night. This included our expertise in art direction showcasing our ability to translate moods, concepts, and underdeveloped ideas into weekly activations, venue decorations, posters, photos, and social campaigns.
